The Strother Web Solutions blog is a collection of articles that we think will mean the most to our clients and followers.
When working to increase the Search Engine Optimisation (SEO) of your website, a common mistake is to overlook some of the basic aspects of quality content such as spelling and grammar.
Since moving to the UK in 2011, I have had to adjust not only my driving style (stay left, get off the roundabout) but also many aspects of my spelling and grammar. When writing for clients, I now have to be sure to add the letter 'U' to words like colour and flavour. And while I always parked in a 'parking lot' in America, I now spend a lot of time searching for a space in the local 'car park'.
I generally have good spelling habits, although I find that the word 'the' often comes out as 'teh' when I am in a hurry. That's not from bad spelling as much as dyslexic typing. I also struggle when choosing the correct spelling of a word such as 'affect' or 'effect', which is the reason I settled on 'influence' in the title of this article.
I bring this up because, in addition to reflecting on me as a service provider, any spelling errors may also have an effect on the SEO rankings of my clients. An article about a client's written guarantee isn't going to show up in search if I use 'gurantee' as a keyword in the content.
In the latest video on the Strother Web Solutions YouTube channel, Google Spam and SEO master Matt Cutts shares Google's viewpoint on spelling and grammar and how they can affect the Search Engine Result rankings for your website or blog.
Need help applying the information in this article to your company? Contact Us or post a comment or question below.> Add a comment > > Add a comment >
We have all seen comment spam linking out to pills, porn and casinos on high authority blogs. How could all of those nasty spammers been avoided? By simply using a nofollow tag on the backlinks created when someone comments. This simple and easy to use snippet of code can change the way your site ranks and helps to rank other.
What Are Nofollow Links?
A nofollow link is simply one that includes the tag rel=”nofollow” within the code. If you add this tag to the meta robots on the header section of a page, every link on that page will be nofollowed as well. This allows webmasters to decide which pages on their site should receive the page rank flow both on and from their site.
To the user viewing the page, the links look exactly the same as other links on the page. The difference lies in the code and only those with a nofollow link identifier or those who view the code of that page will be able to determine if there is a difference with the links.> Add a comment > > Add a comment >
Are you starting to get suspicious about the amount of LinkedIn invitations you receive? Well, you should be. In a world full of scammers, it seems that even your LinkedIn profile isn’t safe from attack from fake profiles and spammers. Yes, the profile is set up by a real person but they are using false information and presenting a false identity.
Why do people set up Fake LinkedIn Profiles?
One of the main culprits of fake profiles is spammers. Their main intention is to get hold of your email address and also everyone one you may be connected to. When this is achieved, your inbox will be inundated with even more annoying spam than you currently receive at the moment.> Add a comment > > Add a comment >
Recent security breaches highlight the need for stronger passwords
How secure is your password? An even better question for you to ponder is how easy would it be for me to break it and access that data you really want protected?
Recently, there have been several high profile breaches of security, causing a lot of attention to be drawn to the issue of password security. The most recent was the revelation that a Russian hacker has leaked over six million passwords of users on the Social Networking site LinkedIn. (This article in our knowledge base will help you change your LinkedIn password.)
So now we ask you, how secure is your password?> Add a comment > > Add a comment >
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