The Strother Web Solutions blog is a collection of articles that we think will mean the most to our clients and followers.
You paid for your domain registration, but do you own it?
One of the most common problems that we help new clients solve is establishing “ownership” of their domain. A domain is the address you type in a browser to get to your company’s website.
First let’s define the word “own”. You only “own” a domain to the extent that you “own” your home phone number. A better word to use would be “lease”, but we’ll stick with the commonly used “own” for simplicity.
All too often the surprising answer to this simple question is no. Having the wrong name on your domain registration can cause expensive and frustrating problems. We have dealt with several cases where a client ran into serious trouble when they discovered that the domain they thought was theirs turned out to be owned by someone else.> Add a comment > > Add a comment >
It's an absolute must that your logo appear on every page of your website, but it should not be the dominate focus of the page.
Your logo is taking up important screen space. Don't let it take up valuable space that could be convincing your prospective customers to purchase from you.
I've been telling clients for years that their logo doesn't need to take up half the space on their website.
Your customers didn't come there to look at your amazing logo. They came there to get information, buy your product, and learn about your services. Well, now I have some backup for my position.
Maria Veloso's says the same thing in her book "Web Copy that Sells".> Add a comment > > Add a comment >
“A picture is worth a thousand words” – and that’s as true when it comes to SEO as it is with descriptions.
Images play a huge role in website development, as their visual appeal is a powerful way to attract and retain reader attention. However, the way that you incorporate images into your site can also influence the way your website is handled by the search engines.
To get the best SEO bang for your image buck, consider taking all of the following steps to optimize images for your website:
> Add a comment > > Add a comment >
YouTube is the second biggest search engine in the world (well, if you pretend that search box is a search engine). It can drive massive amount of traffic, help build your brand, and work wonders for your SEO.
Alas, many organizations find the idea of producing all that content intimidating, not to mention the platform itself. Either that or they upload some glossy, expensive, and unsuitable corporate video and hope for the best. But it doesn’t have to be this way! The seven steps below will help you succeed with YouTube too.> Add a comment > > Add a comment >
- 4 Ways To Inject Humanity Into Your Social Media Posts
- 10 Twitter Blunders Businesses Should Avoid
- SEO & Wordpress: A winning combination
- Twitter: has my account been hacked?
- What is call tracking?
- New Domain Pricing For 2013!
- 9 Ways You're Ruining Your Online Reputation
- Top 5 Blog Posts for 2012
- Google Puts Fat Fingers on a Diet
- LinkedIn Picks 12 Best Company Pages for 2012