Your logo is taking up important screen space. Don't let it take up valuable space that could be convincing your prospective customers to purchase from you.

I've been telling clients for years that their logo doesn't need to take up half the space on their website.

Your customers didn't come there to look at your amazing logo. They came there to get information, buy your product, and learn about your services. Well, now I have some backup for my position.

Maria Veloso's says the same thing in her book "Web Copy that Sells".

The economy may still be feeling the effects of the GFC, but one thing that remains resilient is the internet, with billions of searches each week. In fact, 97 per cent of consumers search for local businesses online according to local business data data released by Google.

If you aren’t making your business stand out with a strong web presence you’re missing out on lucrative returns. It doesn’t matter if your businesses can only advertise on a shoestring budget, as there are plenty of free marketing tools to take advantage of – such as Google Places.

The first time I wrote about Twitter — a few years ago — I suggested that "people really don't want to know what you had for lunch." OK, right, I didn't get Twitter at the time, and not a few of you told me that. These days, let's say I am a bit better informed. I tweet regularly, have about 10,000 followers, and it is an essential part of my marketing strategy, as it is for many businesses. But that said, Twitter nevertheless remains out of the marketing mix for a lot of small businesses.

Now, why is that?