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At its most basic level, call tracking tells an organization which marketing methods and advertising campaigns are working, and which aren't, by tracking the number of phone calls generated by a campaign.
Ma
ny businesses market and then hope, maybe assume, that their marketing is working. But they simply don't know which advertising campaigns, or which forms of marketing, are generating phone calls.
Many advertisers don't know if potential customers are calling because they found a listing on Google, if they're calling because they got a flier in the mail, clicked on an Internet banner ad or because they heard an ad on the radio. They just don't know which form of advertising generated that phone call.
Call tracking allows businesses to know that for sure which ads are driving calls, and stop wasting money on marketing that isn't working.
Add a comment Add a commentA few weeks ago I started going through our YouTube channel and cleaning it up. Some of the videos we had in there were long out of date. Although I enjoyed the traffic, the subject matter wasn't really helping anyone. Seriously, who needs a tutorial on Google Wave, considering it was eliminated by Google years ago?
This week I have started adding the current, relevant, content back in there.
This video is actually from 2009, but is still timely today. It features Matt Cutts from Google doing a presentation at WordCamp 2009.
Although it is a few years old, 98% it is easily still applicable to todays SEO standards.
If you are a blogger using WordPress, this is essential viewing. If you publish content, but don't use WordPress, its still worth watching. Matt Cutts is one of Google's foremost experts on Search Engine Optimization practices and standards.
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New to Twitter? Still learning how to build your following and engage existing followers? Twitter can be an incredibly useful tool, but it can easily become a wasted resource if you’re not using it correctly.
Here are 10 common Twitter mistakes your business should avoid:
1. Shameless Self-Promotion
Tweeting about your business is OK, as long as you’re doing so in moderation. As with all social media, Twitter is a medium for conversation. It’s important to be adding value to the general conversation.
If you’re tweeting the latest piece of useful content or pertinent event information, your followers will know how great you are without your having to say it outright.
Add a comment Add a commentIt's an absolute must that your logo appear on every page of your website, but it should not be the dominate focus of the page.
Your logo is taking up important screen space. Don't let it take up valuable space that could be convincing your prospective customers to purchase from you.
I've been telling clients for years that their logo doesn't need to take up half the space on their website.
Your customers didn't come there to look at your amazing logo. They came there to get information, buy your product, and learn about your services. Well, now I have some backup for my position.
Maria Veloso's says the same thing in her book "Web Copy that Sells".
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