PayPerClick Management & Search Engine Marketing
Strother Web Solutions provides campaign management using the powerful Google AdWords platform.
PPC Advertising can be a profitable investment for companies that are looking for an immediate increase in traffic. By utilizing PPC with the right keywords, your text advertisement is placed within searches that are relevant to the users search term.
How can PPC Advertising make you money?
PPC stands for “Pay Per Click” which means exactly that; you set a daily amount that you’re willing to pay and every time someone clicks on your ad, you’re paying Google that fee. If no one clicks on your ad, then you don’t get charged, but that also means that your ad may not have been as effective as you had hoped. There are many variables including how much you’ll pay, how many keywords to use, how much relevance it has, how many ads to have, etc.
Google reports that PPC ads are clicked on roughly 15% of the time. Which means that even though organic search results are clicked on more often, if someone sees an ad that fits exactly what they are looking for, they’ll certainly click it.
There’s no guarantee that your ad will appear first, second or even third. Google uses an algorithm which dictates whether it shows up based on which keywords you have assigned to your ad, how much you are willing to pay for each click, and how relevant your ad is to the user. The closer you get to your ideal target market, the more your ad will appear and be clicked on.
We Execute Measurable PPC Campaigns
With PPC Advertising, since it can be a complicated process, we’ll manage the whole process, by providing the following:
Research. To ensure that the keyword list is continually optimized. It’s not just something we set and forget. Google’s job is to make money and their suggested keywords may not be what you need to reach the appropriate audience and increase your sales. We’ll research the right keywords that will reach the best audience to bring in the most sales.
Execution. We will set live the advertising campaigns and create blocks that highlight your advertisments during periods of the day you’re most likely to generate a sale. We’ll capitalize on seasonal shifts in interest and jump onto any trending media topics that might aid you in getting clicks.
Tracking. We track which ads are working and which ads are not and adjust accordingly. Not every ad will work right away, so constant adjustment will be needed.
Our goal is to bring in as many qualified leads as possible to your business.